Monthly Archives: July 2012

LESSONS LEARNED

Loyal readers of this space know that I am constantly preaching that the best customer service lessons are learned when we ourselves are the customer rather than the seller. There has been news on the automotive front recently that I … Continue reading

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THE SUM OF THE PARTS

When presenting unique design ideas to your customer, always remember the saying “the whole is worth more than the sum of its parts”. Too often I hear a shortsighted salesperson say something to the effect of, “I don’t make enough … Continue reading

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KEEP THEM COMING BACK FOR MORE

Providing outstanding customer service is the lifeblood of any successful business. Ultimately it doesn’t matter how many promotions that you offer or prices that you discount. Unless you are successful getting the majority of first time buyers to return to … Continue reading

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VALUABLE LESSONS LEARNED

Nobody likes to lose a sale. You’ve often invested a great deal of time, effort and resources with a potential customer. You feel good about both your offering and its chances for acceptance. Then you get the bad news – … Continue reading

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