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- Tony Caruso, CFE on THE CUSTOMER IS NOT ALWAYS RIGHT!
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Monthly Archives: April 2012
CAN YOU PROVE IT?
Much has been written and said regarding the so-called disadvantages that the local merchant faces in our new economy. On-line shopping, big box retailers, category killers – all common terms barely existing in our business lexicon not that many years … Continue reading
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THE CUSTOMER IS NOT ALWAYS RIGHT!
There is a saying that “the customer is always right”. I believe that there are exceptions to this theory. When a customer suggests that any flooring product be installed in a manner which would compromise the integrity of the installation, … Continue reading
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It’s All About Them!
Traveling about the country conducting training sessions allows me a unique perspective on what I feel may be the most ineffective and underutilized part of our business – advertising. I am always observing what local merchants, typically operating without the … Continue reading
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