Monthly Archives: November 2011

Close your eyes, relax, breathe deep – and spend some money. Retailers have long known that less-stressed shoppers are likely to browse longer, but there’s also evidence that they’ll also be more receptive to higher prices. A recent study in … Continue reading →

We’ve all heard the axiom that “it’s not always what you say… rather it’s how you say it”. I believe this to be absolutely true. The way that you deliver your message has a direct impact on the perceived content … Continue reading →

A successful team is made up of many parts. There are role players, “glue” guys and stars. It’s sometimes easy to recognize the stars and forget the other players. Each individual that works for you should be providing an important … Continue reading →

Frequent readers know that I am constantly stating that we learn our best marketing lessons when we look outside our own industry. I was reminded of this again this week when reading of the passing of Allen Bernstein, former CEO … Continue reading →