If you're serious about your business - you need to be a part of the WFCA; the flooring industry's premier trade association, representing every segment of our industry. For more than 50 years, we have been providing the leadership, influence and resources that have helped shape our industry today. The WFCA offers an impressive range of benefits, unparalleled by any other professional association or organization; practical solutions and tools you can start using immediately that will save you money, increase your profitability and competitive edge, train and educate your staff and help you grow your business.
Advertising & Marketing
Award winning consumer website, backed by a national print advertising campaign promoting consumer awareness
about the WFCA and its members - slated to reach more than 22 million people. Your company listed on our powerful
member locator , a benefit designed to direct in-market consumers to WFCA member stores and businesses.
Beautiful Flooring magazine; the first specialty consumer
magazine devoted exclusively to flooring that has branded the WFCA as a household name. WFCA
Member
Seal and
Code of Conduct - create credibility and consumer
confidence, and demonstrate your commitment to the highest standards of business practices.
Connected, a direct marketing program designed to put you in touch with your customers for less.
So Many Ways To Save
Discounted rates with B2B vendors - technology that
connects you directly to your suppliers, with instant processing of purchasing, payables and inventory control - a faster, more efficient way of doing business.
Access to a full range of Business and
Health insurance programs, available at association rates. More
savings on credit and consumer financing,
collections,
freight, and
payroll services.
Connected,
an economical direct marketing program to reach your customers for less. Video Sales Training
available fee. Exclusive member discount on exhibit space at Surfaces, the premier showcase for new products, services and ideas.
Trade scholarships, up to $500 per year available for training and education for regular
member companies. And many more benefits for you to enjoy.
Resources
WFCA professional website www.wfca-pro.org and Members Only section with industry links and networking
opportunities. Free industry publications to keep you informed: The Business Owner,
award winning small business publication packed with valuable, practical advice on business management in every issue, and
Nagle's News a monthly snapshot of the state of the industry. Solutions Now - a quarterly magazine
exclusively for members, containing
a wealth of news and information. Blue Chip News a quarterly
review of investment and financial issues, prepared by Ronal Blue & Co.. Selling More Than The Floor - proven, easy to implement
advice that you can use to train your sales staff. Jeff King Covers It All - updates on
legal issues impacting the flooring industry, product alerts and much, much more.
Market
Research -
the latest trends data, consumer research, retail studies and financial management information. Special reports on relevant issues like
"Green". CFI Technical Hotline
- free expert advice at your fingertips.
Training & Education
Trade Scholarship program - funds
available for training and education - up to $500 per year.
Industry Certification - a professional and business certification program designed to
give you a competitive edge. Free sales training videos and advice from successful
industry veteran, Tom Jennings.
Working Behind The Scenes For You
The WFCA retains legislative counsel in
Washington DC to advocate and monitor legislation affecting the flooring industry. Stay in
the loop on issues that affect you -
members receive frequent updates on diverse matters ranging from tariffs, taxes, warranties, air quality, independent contractor issues and regulatory issues. Visit our
Legislative Action Center and let your voice be heard.