Direct mail marketing remains one of the most powerful and economic ways to generate traffic, increase repeat business and grow referrals. In a recent study commissioned by the WFCA, one out of three consumers surveyed said that a direct mail advertisement they received was enough to get them started researching flooring. And almost one in four reports that the direct mail piece caused them to take immediate action and visit the store.
WFCA Direct created a comprehensive customer acquisition and retention program designed to help you stay in touch with your customers throughout the year through special events, promotions, thank you cards and a new home owner card. This program includes design, printing, targeted list generation, database management services and mailing. Members can choose from a variety of direct marketing formats such as:
- Special invitations
- Thank you cards
- New Home Owner